How Topline Neutralized a Million-View Road Rage Crisis in Three Hours
In public relations, the initial response is what defines the trajectory of a crisis.
Read article →The easiestfastestbest way to create crisis communications
Build your response before you need it - simple step by step playbooks your team can actually follow. No agency, no sales call, start free.
109playbooks built this month
Why your PDF emergency plans aren’t enough
Hard to use under pressure.
Try searching through a 112 page plan when something goes wrong.
Easy to bury, forget, or ignore.
"Oh - we have a plan for this...somewhere."
Don’t guide people through decisions.
PDF or Word document crisis comms plans are often linear, and quickly outdated.
Don’t make approvals or responsibilities obvious.
Everyone assumes someone else is handling it.
How it Works
1. Build your playbooks
Choose from our pre-built templates or build your own from scratch.
2. Customize it for YOUR organization
Tailor decision trees, approvals, and internal/external messaging.
3. Follow it when every second matters
Walk through the playbook step by step during a real incident.
What else can CrisisComms do?
Creating crisis comms plans is easy at CrisisComms, but you can also...
Track approvals
Require sign-off from legal, leadership, or custom teams before anything goes live.
Store emergency contacts
Make a list of easily useable contacts you'll need when an incident happens.
Track incidents
When you use Crisis Mode during an incident, notes you've taken are saved to an incident for you to look at later.
Export your playbooks
Sometimes, you just need it on paper. That's why you can export your playbooks into a good looking pdf.
Your emergency plan, one decision at a time.
Crisis lessons from the headlines
Learn from companies that handled a crisis, some well...some not so well.
Bricks & Minifigs - The Cost of Leading With Legal
The single biggest mistake Bricks & Minifigs made in the early days of this crisis was letting its legal position become its public position.
Read article →J&J Nursery - What No Crisis Communication Prep Looks Like
A textbook case study in what happens when a business is caught without a crisis communication plan.
Read article →
Pricing
Start free with a crisis playbook template. Upgrade when your team needs more playbooks, seats, and support.
Starter
For those who want to try it out
Free
1 playbook · 1 user
- 1 free playbook
- 1 team member
- Pre-built template at signup
- Crisis Mode
Free!
Most Popular
Standard
For small organizations and nonprofits
$29/month
10 playbooks · 5 users
- Access to all templates
- Up to 10 playbooks
- Up to 5 team members
- Export playbooks as pdf
Less than one hour with a $500/hr crisis advisor
Premium
For agencies and multi-location teams
$149/month
Unlimited playbooks · 20 users
- Everything in Standard
- Unlimited playbooks
- Up to 20 team members
- Request new templates
Less than a 28% drop in revenue after a mishandled incident
Paid plans can checkout after signup during onboarding, or anytime in Settings.
Frequently asked questions
What is CrisisComms?
CrisisComms turns emergency plans into guided workflows. Customize your playbooks before a crisis, then follow step-by-step instructions, decisions, and pre-approved messaging when every minute counts.
Do I need a PR or communications background to use this?
No. You can choose to use our pre-built playbooks which are written in plain language and designed to be used by business owners, managers, or anyone on your team, not just communications professionals. If you can follow a checklist, you can follow a playbook.
Is CrisisComs free to use?
Yes, free 'Starter' accounts get access to all our templates and can have 1 playbook. Paid accounts can have more playbooks, more users, and the ability to export.
Are there any AI features in CrisisComms?
Not currently.
What is 'Crisis Mode'?
When an actual crisis happens, crisis mode walks you through your playbook in real time, step by step, so you're not flipping through a document trying to figure out what to do next while everything is moving fast.
Can we customize the templates to fit our specific company structure?
Yes. Every playbook is fully customizable. You can use our industry-standard templates out of the box, tweak the wording, or build custom decision trees and approval chains tailored exactly to your internal workflows.
Be ready before the next incident
Sign up free. Pick templates. Invite your team.
Get Started For FreeFree to start. Easy to use. No credit card required.